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This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.
Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows.
Prime's trailer opens up into his Combat Deck, containing the scout drone, Roller.
Prime is armed with a black laser rifle that, due to design, he cannot hold straight.
As its central feature, the Combat Deck features a missile-armed repair drone pod mounted upon a boom lift arm (featuring another cockpit for a Diaclone driver), which can also be extended through holes in the trailer's roof and front-end when it is closed.
Situated in the base of the boom arm is a spring-loaded launcher that can launch Roller out of the Combat Deck and into action.
The cab robot has also been used sparingly to represent different characters; outfitted with different trailers, it has become Generation 1 Ultra Magnus and Pepsi Convoy.
A limited edition of the Optimus Prime toy sold as a mail-away exclusive by Pepsi Co was made available in North America in 1985.